7 Eleven Target Market

7 Eleven Target Market This investigation of the small business, 7-Eleven chain store, was conducted over two month period from July, with many sources of information, such as the actual stores and the information from internet. The 7-Eleven chain store was established as an ice house in Dallas, Texas in 1927, and it is one of the worlds largest operator, franchisor and licensor of convenience stores. This article seeks to explore a comprehensive description and understanding about 7-Eleven and try to find out the secret of success, as well as giving some suggestions. The 7-eleven chain store was started out in 1927 and was introduced to Australia in 1977. An ice dock employee in the Southland Ice Company began to offer milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and then the chain store was established. In November 2005, 7-Eleven, Inc. became an indirect subsidiary of Seven I Holdings Company, a Japan-based organization. Their prime function is to consistently serve the changing needs of customers for their convenience. The store can always adapt quickly to meet the customers changing needs. It is the most obvious feature that makes it different from other convenience stores. With the newest products and services applying in the store, and the newest ways of business operation, the store can be operated more efficiently than others. For short, the perpetual improvement made the store keeping ahead in so many brands of chain stores. As a convenience store, 7-Eleven mainly faces three types of competitors. The first on is supermarkets, such as Wal-Mart. Second, small shops (probably not has a brand). Third, other brands of convenience stores, such as Lawson (founded in 1975 in Japan). The targeted customer is young single working people, usually un-married, as a result, the location of 7-Eleven always near office buildings, shopping malls, parking lots, subway station, et al. Besides the traveler is also its main customer. In Australia, stores in suburban areas often operate as petrol stations (wikipedia.org, 2010). 7-eleven, Inc. is the words largest convenience retail chain. The company operates franchises and licenses more than 7,100 stores in the U.S. and 7-Eleven licensees and affiliates operate approximately 31,400 7-Eleven and other convenience stores in countries including Japan, Taiwan, Thailand, South Korea, China, Australia, et al (7-eleven.com, 2010). The main distribution of 7-eleven around the word can be seem in the table bellow fig.1 Fig.1 the main distribution of 7-Eleven around the word Territory First Store Opened Number of Locations United States 1968 584 Canada + 1969 457 Mexico 1971 1,180 Japan 1971 12,753 Australia 1977 397 Sweden 1978 191 Taiwan 1980 4,735 China (Hong Kong, Shenzhen, Guangzhou Macau) 1981, 1992, 1996, and 2005, respectively 1,680 Singapore 1983 493 Philippines 1984 469 Malaysia 1984 1,115 Norway 1986 177 South Korea 1989 2,282 Thailand 1989 5,409 Denmark 1993 126 Beijing, PRC 2004 93 Shanghai, PRC 2009 20 Indonesia 2009 5 Rsource: http://corp.7-eleven.com/AboutUs/InternationalLicensing/tabid/115/Default.aspx (4) Suppliers It can be seen from the table bellow that the most commodity of 7-Eleven is food, in which the processed food account most. As a result, the main supplier of 7-Eleven is food maker, especially who produce the processed food. The non-food products suppliers is various, such the provider of a variety of prepaid card. Fig.2 the commodity composition of 7-Eleven Product Type Percent% food 75 processed food 31.5à ¯Ã‚ ¼Ã¢â‚¬ ¦ fast food 30 selling foodà ¯Ã‚ ¼Ã‹â€ such as milk, cheeseà ¯Ã‚ ¼Ã¢â‚¬ ° 13 non-food products 25 Data resource: http://www.7-11bj.com.cn/com_1.html 4. Personnel Details To achieve their business goals, the store has many different departments that people or the technical equipment can help the store improve and perform better. Business Consultants A Business Consultant is a 7-Eleven employee assigned to the store and who visits the store twice a week. The business consultants can help the store in the following ways: Assist in the development of budgets and business plans for the store Provide advice, coaching and assistance on how to improve the business Assist with the analysis of the stores sales  data Provide continual training and guidance on the ever-improving system of the store Promote efficiency to help maximize the stores profitability Daily Deliveries Combined Distribution Centers pull products from multiple suppliers matched to the stores order and deliver daily to the store-everything from the proprietary Fresh Foods and Fresh Bakery items to dairy, eggs and snack foods. The delivery time is scheduled, so the employer know when to expect it The employer receive fewer deliveries during the day, when customer traffic is heaviest The delivery reduce the chance of running out of stock because it can replenish  items daily The employer are able to consolidate work, so he/she can spend more time satisfying his/her customers and growing the business The Advertising Support The advertising support can be seen in the following ways: TV and radio spots Billboards Websites Public relations Point-of-purchase materials 5. Technology (1) An efficient information network According to the needs and development of business, 7-Eleven has established a highly efficient comprehensive integrated information network. The overall systematic chain management can be realized through it. The main functions of the integrated information network are follows: Collecting the sales information of commodity, forecasting the orders, and releasing the orders data regularly Analyzing the ordering information of multiple store by POS System, and sent the result to manufacturers and wholesalers automatically; analyzing the selling data of different stores and sent the result to all stores automatically; analyzing the whole operation management information of the enterprise. The goods manufacturer begins to prepare the orders after receiving the data, and the wholesalers begin to prepare the ordered merchandise. The distribution centers begin to distribute the merchandise to all chain stores after receiving the merchandise specific details of headquarters through POS system. The information network is fully used in sales, ordering, purchasing, commodity inspection, accounting, etc. The network takes a mean of automatic processing in receiving order, data processing and transmitting, summons issuing, credit managing, et al., achieving business automation processing. The whole efficiency of the operation is improved greatly. à ¯Ã‚ ¼Ã‹â€ 2à ¯Ã‚ ¼Ã¢â‚¬ °Advanced logistics and distribution system Aggregate distribution is the unique distribution system of 7-Eleven. 7-Eleven has establish a common distribution center which gather the merchandize of the manufacturers that delivered by other wholesalers. The transport efficiency is improved greatly as the increased of delivery amount of goods to every stores and the reducing of delivery times. The delivery distant and time is reduced greatly as the shrinking of the distribution area. 6. Government regulations (1) Merchandise The products they provided are classified in different criteria. Besides the basic classification, the products are classified as products that are needed in the morning, afternoon, late afternoon, evening and late night, which is extraordinary and convenient for customers to choose the goods they need. (2) Worker The 7-Eleven Way principles are illustrated in the acronym as the follows: (See Fig.3) I CARE about People Teamwork. Fig. 3 The 7-Eleven Way principles about People Teamwork ICARE(the acronym) I- Integrity C-Customer Focus A-Accountability R-Recognition E-Excellent Execution (3) Marketing Principles The following four marketing principles have been stressed and must be followed by workers. Complete merchandizeput the merchandize that customer need most; Fresh management keep the merchandise fresh in 24 hours; Clean storekeep the shop clean in 24 hours; Smile service play the charming of smile service. 7. Global business environment On one hand, convenience store has a broad prospect with the urbanization and economic development. Convenience store is a very promising new type. As matter of fact, convenience stores has become one of the lifestyle is modern fast-paced life. On the other hand, convenience stores will also become one of the most competitive retail industries for its nature. For 7-Eleven, both opportunities and challenges exist. In over all, it has a good global business environment, the market demand is greater and greater, but the competition between convenience store has become more and more drastic. 8. The Business Strategies The key for the success of a chain store is convenience, which is also the primary factor for its survive. The main function of the chain store is 24 hours business everyday. In Adelaide, open 24/7 is the key to success for 7-Eleven. The opening hours of is area is 9am 5pm, so it is very difficult for people to find shop at night. Besides, only small part convenience stores open in 24-hour. 7-Eleven introduced convenience for customers to more deeply realize that the convenience meaning the full benefit of the customer to do everything. For example, the toilets free of charge to the customer open, free use of parking lots. As long as there is demand, do not buy goods, and the staff does not have to say hello, you can use the convenience store facilities. In fact, free use of only a handful, or bread, Fan Tuanzi, or a bottle of water, consumers will buy something from the store back. Convenience stores are open already from the time of SEVEN-ELVEN (from 7 am to 11 pm), to 24 small businesses development, according to different store locations, the golden hours each shop is different (Fei Ming-shengà ¯Ã‚ ¼Ã…’2002). A large number of consumers go to the convenience store to buy lunch and drinks. In addition, 7-Eleven store often operating at night prime time, due to the phenomenon that work overtime is widespread, many people snack on his way home almost all the convenience stores, convenience that fully reflects the store characteristics. Importantly, the efficiency of the center in order to provide services, the services they give full play to the wide differences in the role of the individual into the retail market. Best to chase Japanese 7-Eleven differentiated services, in order to complete every 7- Eleven convenience store customers into the life situations and let the container on the goods naturally waving to customers. Although the pavement area of 7-Eleven convenience store is only 30-40 square meters, it operates more than 3,000 kinds of commodities, daily average sales of 4 million per unit area of 2.35 million yen sales, capital turnover rate  up to 43 times a year (Fu tie-shan, 2004). 7-Eleven convenience store business model is the most lively and diverse, such as convenience stores not only sell food and beverages, newspapers, magazines, tobacco, health care products, such as three meals a day, but also pre-order disc CD, seasonal merchandise, and a variety of payment services and ATM (ATM) services and other financial ticket.  Receive e-mail service launched recently, the formation of a truly integrated approach to facilitate the center of home life.24-hour convenience stores and can thus meet the needs of consumers at different levels (Zhou Jia-gao, 2002). The SWOT mode of 7-Eleven can draw as follows from the analysis above. Fig.4 SWOT mode of 7-Eleven Strengthà ¯Ã‚ ¼Ã… ¡ (1) Wide marketing channels There are many stores (2) Related services is many The product exploitation capabilities is excellent (3) A large number of original products which has great attraction to customers (4) Good brand image (5) Regularly updated the product information Opportunity: (1) The demand is large and the market has a great potential (2) Has a good cooperation and relationship with many companies which will create many business opportunities. (3) The consumption habits of people will be changed. Weakness: (1) The price is a little higher than other stores (2) Larger number purchase is not available Threat: (1) the market of convenience store will be saturation (2) Facing the threat of sales promotion launched by supermarkets (3) Peer competition (4) Can not meet consumer brand with special preference 9. Recommendations (1) Customer focus Why can 7-Eleven always attract different customer groups of different cities and regions? How 7-Eleven master the demand of customers. The word of Toshifumi Suzuki, the owner of 7-Eleven can always unveil the hidden meaning that the key of retail business in nowadays psychology rather than not economics (Pilieci, 2009.). Indeed, the competition between convenience stores is not the pace of expansion or the price. The main consumer group is of convenience store is white-collar workers and single people, etc. They rarely seek cheaper. Therefore, the competition between stores will ultimately fall to the service. The beliefthe satisfaction of customer needs is the key to the success of retail industryis the consistent idea of 7-Eleven. As a result, 7-Eleven establishes has established the operation tenet of follow the need of various customer needs. 7-Eleven constantly study and explore the products customers really want and how to meet customer needs from the view, thinking and action of customers. This is why 7-Eleven can take the good business strategies I mentioned above. (2) Brand strategy Brand management is an inevitable process if an enterprise wants to be success. 7-Eleven now not is only stand for convenient, but also the representation of safe and secure. Sometimes, even though the price in 7-Eleven is slightly higher than other stores, customer will still buy things in 7-Eleven. 7-Eleven has become a close friend of our people. We like it and trust it. The founder has realized that most of the goods in convenience store are necessities which are so comment that anyone can open a convenience store; only those who win the favorite of customer can win the business. At the early days, 7-Eleven has designed its logos and operated it continually and seriously. (3) Characteristic operation Although the 7-Eleven is a convenience store, it has carried out the characteristic operation in service and products which make it different from other store. For example, the targeted customers of 7-Eleven is young single working people; 24 hours operation, etc. Convenience store is a very promising new type industry. Convenience stores and shopping has become one of the lifestyles in modern fast-paced life. For the convenience store, the customer needs need to be focused with great effort. It also should try to development its characteristic convenience services and products. Meanwhile, for the development of a company, a good brand is essential. The successful experience of 7-11 convenience stores not only worthy leaning of convenience store industry, but also left much consideration and revelation to the development of other industries. 10. Reference wikipedia.org, 2010.7-Eleven, Fu Tie-shan, 2004. The successful experience of 7-11 convenience stores in Japan and its enlightenment, Jiangsu Business Discussion,07(3),p,24. Zhou Jia-gao, 2002. The success of 7-11 convenience stores in Japan, Management Science Digest. 44(06), P. 34. Fei Ming-shengà ¯Ã‚ ¼Ã…’2002.Franchise in China: Inspiration of the Success of Japanese 7-11 Self-service Storesà ¯Ã‚ ¼Ã…’Business Research,11(05),p.124. Pilieci, V., 2009. 7-Eleven unplugs phone deal, moves Hundreds of cellphone owners left on hold by sale to Quickie. Ottawa Citizen. http://en.wikipedia.org/wiki/7-ElevenRetrieved September 5, 2010. http://www.ottawacitizen.com/news/ottawa/Eleven+unplugs+phone+deal+moves/2161149/story.html. Retrieved September 1, 2010.

I was taught to see racism only in individual acts of meanness, not in invisible systems conferring dominance on my group Essay

Through work to bring materials from women’s studies into the rest of the curriculum, I have often noticed men’s unwillingness to grant that they are overprivileged, even though they may grant that women are disadvantaged. They may say they will work to women’s statues, in the society, the university, or the curriculum, but they can’t or won’t support the idea of lessening men’s. Denials that amount to taboos surround the subject of advantages that men gain from women’s disadvantages. These denials protect male privilege from being fully acknowledged, lessened, or ended. Thinking through unacknowledged male privilege as a phenomenon, I realized that, since hierarchies in our society are interlocking, there was most likely a phenomenon of while privilege that was similarly denied and protected. As a white person, I realized I had been taught about racism as something that puts others at a disadvantage, but had been taught not to see one of its corollary aspects, white privilege, which puts me at an advantage. I think whites are carefully taught not to recognize white privilege, as males are taught not to recognize male privilege. So I have begun in an untutored way to ask what it is like to have white privilege. I have come to see white privilege as an invisible package of unearned assets that I can count on cashing in each day, but about which I was â€Å"meant† to remain oblivious. White privilege is like an invisible weightless knapsack of special provisions, maps, passports, codebooks, visas, clothes, tools , and blank checks. Describing white privilege makes one newly accountable. As we in women’s studies work to reveal male privilege and ask men to give up some of their power, so one who writes about having white privilege must ask, â€Å"having described it, what will I do to lessen or end it?† After I realized the extent to which men work from a base of unacknowledged privilege, I understood that much of their oppressiveness was unconscious. Then I remembered the frequent charges from women of color that white women whom they encounter are oppressive. I began to understand why we are just seen as oppressive, even when we don’t see ourselves that way. I began to count the ways in which I enjoy unearned skin privilege and have been conditioned into oblivion about its existence. My schooling gave me no training in seeing myself as an oppressor, as an unfairly advantaged person, or as a participant in a damaged culture. I was taught to see myself as an individual whose moral state depended on her individual moral will. My schooling followed the pattern my colleague Elizabeth Minnich has pointed out: whites are taught to think of their lives as morally neutral, normative, and average, and also ideal, so that when we work to benefit others, this is seen as work that will allow â€Å"them† to be more like â€Å"us.†

How to Create an Outline for a Research Paper - the Story

How to Create an Outline for a Research Paper - the Story What is Truly Going on with How to Create an Outline for a Research Paper Should you need an opinion on your outline and would like to ensure it's free of grammar errors, make sure to have our academic editors take a look. When it has to do with outlining, Ben has a number of choices. The absolute most important component is to settle on a topic. When you've finished adding supporting ideas, read via the outline to determine whether there is anywhere you believe your argument has holes or may be further fleshed out. Then choose the variables that you would like your story outline to track over the duration of your story. The big reasons incorporate the unmet expectations, inability to address conflicts, financial problems among a number of other such factors. The How to Create an Outline for a Research Paper Game There are lots of reasons, but generally speaking, it could be useful to make an outline if you want to demonstrate the hierarchical relationship or logical ordering of information. Having all the information in 1 place permits you to write faster as soon as the time comes. Don't select a setting simply because it sounds cool or as you're familiarized with it. Depending on the scenes you're already conscious of, list the settings you feel you'll want. In the event the notion is too vague, it is not going to be clear on where to proceed from that point. Once you've got a concept of what it is that they are, you're predicted to have a less difficult time going through your story without going back to the majority of the manuscript. To begin with, it's a wide idea that could apply to numerous circumstances. Even if it's only the thought of the story, it is crucial to make it as specific as possible. For a brief paper, of a few thousand words or less, an outline may not be vital. If you're employing a topic outline, produce a word or brief phrase to spell out each instead. The initial outline lets you structure your ideas and establish how you're going to lay out the paper. Now that your complete outline was written, is about time that you learn how to point out only the vital details in your story. The Key to Successful How to Create an Outline for a Research Paper Article writing is the very best portion universal sort of authorship. Make an outline for your plan and begin building up the principal chapters and subjects you wish to cover in your enterprise plan. No matter which sort of book outline you pick, planning before you write has many advantages. A great outline is likely to make the writing process simpler and strengthen your final outcome. The Little-Known Secrets to How to Create an Outline for a Research Paper In most instances, you will likely not have to incorporate an outline by means of your paper unless your instructor specifically requires one. A web-based essay outline may also help out with making your outline. The revisions are unquestionably free! In addition, the wording in each within each part of your topic outline has to be parallel with one another. Whenever you have the outline, you can begin writing your draft. You can also see report outline. You might also see resume outline. To compose your paper correctly, it's highly recommended to make an outline for it. An outline helps to ensure that you've got the crucial components to compose a magnificent essay. An essay outline is a critical element for each and every essay. As per a research paper writer, whatever you've written inside your research paper has to be summarized. The very first step you will need for a fantastic research paper is a significant topic. A research paper will require an exceptional topic, a thorough research to acquire relevant data for your paper, excellent structure, and enough logical arguments to back up your stance. It consists of 3 main parts.

The Socratic Method And Nietzsche s Objections - 1390 Words

The Socratic Method and Nietzsche’s Objections In Plato’s apology, the story is told of how Chaerephon, friend of Socrates, went to the temple at Delphi to ask the oracle a question pertaining to the wisdom of Socrates, and how it compares to the rest of the men on earth. â€Å"He asked if any man was wiser than I, and the Pythian replied that no one was wiser† (Plato). This response was very confusing to Socrates because he recognized that he was not wise at all, and it troubled him for some time. Socrates then tries to refute the oracle by bringing a supposedly wise man from town to the temple to show the Pythian that he was wrong, but when they get there, Socrates realizes that the wise man was not wise at all, and neither of them knew†¦show more content†¦Socrates starts this method of elenchus by questioning a supposedly wise person about the definition of certain virtues. For example, in Plato’s Euthyphro, Socrates asks Euthyphro what piety is. After this, the person gives their definitio n of that virtue. In Plato’s Euthyphro, Euthyphro’s answer is â€Å" I say that the pious is to do what I am doing now, to prosecute the wrongdoer, be it about murder or temple robbery or anything else, whether the wrongdoer is your father or your mother or anyone else; not to prosecute is impious† (Plato). After this, Socrates proves the persons definition wrong through the use of examples, and then another definition is given, and the process repeats itself. Therefore the Socratic Method has three steps: the definition is given, Socrates refutes the definition with examples, and then another definition is given. This process then repeats itself until the person who thought they knew something realizes they knew nothing at all. Socrates operates under the assumption that philosophical inquiry into virtue must take nothing for granted. Therefore he leaves no rock unturned when looking into virtue, and completely debunks circular definitions when they are g iven to him. Friedrich Nietzsche was a German philosopher in the late 1800’s who agreed with Socrates that the â€Å"unexamined life is not worth living,† however he disagrees with the Socratic